Palace London (Puffer)

The Brief

A personal shoot with a visiting model from Atlanta — the goal was to introduce him to the Northwest and capture what the region actually looks and feels like on camera. The Palace London puffer jacket was the natural centerpiece: a distinctive, high-quality piece that fit the subject perfectly and gave the shoot a clear visual anchor.

The Approach

The contrast was the concept — a bold, urban streetwear piece placed inside the raw, atmospheric Northwest landscape. That tension between Atlanta energy and Northwest environment gave the images their character. Two lenses handled different aspects of the story: the 70–200mm compressed the background and isolated the subject with that signature telephoto weight, while the 15mm pulled back to show the full scale of the surroundings and give the jacket context. The result is a set of images that feel editorial without trying to be — the setting did most of the work.

The Result

The shoot proved that high-end streetwear translates naturally into the Northwest environment — and that the region's atmosphere is a legitimate creative asset for brands rooted in urban culture. The images are available for licensing and campaign use.